UK digital giant and cable operator Virgin Media have announced plans to introduce customer trials of a new SmartCall service which will allow their phone line customers with a Smartphone to use the unlimited calls feature from their home phone talk plan on their mobile, anywhere in the world.
There are, however, a couple of requirements - such as users requiring a wireless internet connection as well as a Smartphone app - in order to manage the service and detect whether or not a SmartCall is possible from the users location.
So with such ease of use and minimal cost to set up, it seems like Virgin may be onto a winner. Graham Oxby, their Executive Director certainly believes so: "SmartCall will, in effect, stretch the telephone cord from your home to wherever you are; from Cornwall to Bali."
He went on to state that: "This ground-breaking service will give customers even more fantastic value from their phones and is another example of how technology can make our lives easier".
Virgin has already commenced 'technical trials' of the new service and has received excellent feedback across the board, re-inforcing their belief that the service will be very much in demand. Currently the service is set to be rolled out to all customers at the start of 2013.
Although the challenge of competing with Microsoft and Skype - two of the worlds most successful technology and telecommunications companies - for market share is a daunting one, Virgin are confident that their new service will entice many customers away from Skype, who for many years have had the low-cost Voip marketplace to themselves.
But whether or not the initiative catches on is another matter. It seems likely that the service will appeal to those who are already Virgin Media customers and subscribe to one of their packages, but with so many service providers out there, competition for market share is fierce.
And when you stack Virgin's stats against their competitors in the Voip arena, it is clear that they still have a lot of ground to make up against specialist Voip providers who can offer much technical insight and value for money.
As to whether or not the service catches on only time will tell. And in the mean time, if you're looking for a service provider that you can trust, be sure to choose one because they have a proven track record and rock solid credentials and not because they are the cheapest.
There are, however, a couple of requirements - such as users requiring a wireless internet connection as well as a Smartphone app - in order to manage the service and detect whether or not a SmartCall is possible from the users location.
So with such ease of use and minimal cost to set up, it seems like Virgin may be onto a winner. Graham Oxby, their Executive Director certainly believes so: "SmartCall will, in effect, stretch the telephone cord from your home to wherever you are; from Cornwall to Bali."
He went on to state that: "This ground-breaking service will give customers even more fantastic value from their phones and is another example of how technology can make our lives easier".
Virgin has already commenced 'technical trials' of the new service and has received excellent feedback across the board, re-inforcing their belief that the service will be very much in demand. Currently the service is set to be rolled out to all customers at the start of 2013.
Although the challenge of competing with Microsoft and Skype - two of the worlds most successful technology and telecommunications companies - for market share is a daunting one, Virgin are confident that their new service will entice many customers away from Skype, who for many years have had the low-cost Voip marketplace to themselves.
But whether or not the initiative catches on is another matter. It seems likely that the service will appeal to those who are already Virgin Media customers and subscribe to one of their packages, but with so many service providers out there, competition for market share is fierce.
And when you stack Virgin's stats against their competitors in the Voip arena, it is clear that they still have a lot of ground to make up against specialist Voip providers who can offer much technical insight and value for money.
As to whether or not the service catches on only time will tell. And in the mean time, if you're looking for a service provider that you can trust, be sure to choose one because they have a proven track record and rock solid credentials and not because they are the cheapest.
About the Author:
Saul Saresi writes regularly about Voip systems and technology for his website which can be found here business phone previous examples of his research and writing can be found here business voip system
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