When the infamous Time Warner Logo was released, it is still continually making a buzz after a few years. Designers and writers on the Web would also talk about something that is dashingly eerie yet plausible and effective in terms of marketing and branding, and this topic will never be complete when they would not include the logo as an example.
According to those expert designers, nothing is really very special about the logo. Basically, it is just nothing more than a copycat of a hieroglyphic character derived from an Egyptian deity. Unlikely, others still think of it as an innovative take representing something that is overused. According to the experts, if you combine the 'eye' and 'ear' pictographic-ally, there is no innovation. But if you derive something from an infamously eerie figure to modify two barely original entities (eye and ear), it is a brave step to uniqueness. Whenever there is something new, there is going to be always going to be a good topic for weary writers and erudite designers.
The creation of a trademark Being able to establish a trademark is really one concern that most merging companies like Time Incorporated and Warner communications always undergo.A good choice is to retain their popular names, especially in their case. The need to reintroduce a new brand with this kind of merged will not be a problem to them since they were both independently popular and have already made a name for themselves even before the much-talked about merged that they will have.
Indeed, having able to establish that trademark is what most businesses and companies aim for. But when establishing a trademark in a merger, then it is a different issue. There must be a specific message which tells their audience about the merge. More so, it must be an exact common denominator between the two companies' identities.
Journalism was the main concern of Time, while entertainment concerns Warner Their announcement talked about the literal merge of Time and Warner. According to it, this will not be a step to drop any of their existing priorities. This means both will continue each companies' endeavors. Yes the new and improved company would still uplift its promise, that is, Warner's commitment on delivering entertainment and Time's dominance to journalism, but this time it will be much better.
And when they said better, this means it will be broader. That is why it was a bit surprising and astonishing that their branding team focused only on two entities to brand themselves: looking and listening/ eye and ear. Moreover, there were some early predictions by some experts. These predictions has something to do with a combination of the film reel with LSR cameras and quill; while some imagined Typefaces "T" and "W" would be artistically deviated to form something that would convey "newspaper" and "movies". But all were really just predictions. The moment the branding team presented a hieroglyphic-ally inspired logo, a surprise that stirred logo-uproar all over the Web, the world was speechless.
After years of the released, Tom Geismar, he is the man behind Mobil, Xerox, and Viacaom, proved the public wrong. Basically his hieroglyphic logo was indeed extremely popular for two reasons. First because of the artistic controversies it brought to the design world, and second of all because of the efficacy it gave to Time Warner as well.
According to those expert designers, nothing is really very special about the logo. Basically, it is just nothing more than a copycat of a hieroglyphic character derived from an Egyptian deity. Unlikely, others still think of it as an innovative take representing something that is overused. According to the experts, if you combine the 'eye' and 'ear' pictographic-ally, there is no innovation. But if you derive something from an infamously eerie figure to modify two barely original entities (eye and ear), it is a brave step to uniqueness. Whenever there is something new, there is going to be always going to be a good topic for weary writers and erudite designers.
The creation of a trademark Being able to establish a trademark is really one concern that most merging companies like Time Incorporated and Warner communications always undergo.A good choice is to retain their popular names, especially in their case. The need to reintroduce a new brand with this kind of merged will not be a problem to them since they were both independently popular and have already made a name for themselves even before the much-talked about merged that they will have.
Indeed, having able to establish that trademark is what most businesses and companies aim for. But when establishing a trademark in a merger, then it is a different issue. There must be a specific message which tells their audience about the merge. More so, it must be an exact common denominator between the two companies' identities.
Journalism was the main concern of Time, while entertainment concerns Warner Their announcement talked about the literal merge of Time and Warner. According to it, this will not be a step to drop any of their existing priorities. This means both will continue each companies' endeavors. Yes the new and improved company would still uplift its promise, that is, Warner's commitment on delivering entertainment and Time's dominance to journalism, but this time it will be much better.
And when they said better, this means it will be broader. That is why it was a bit surprising and astonishing that their branding team focused only on two entities to brand themselves: looking and listening/ eye and ear. Moreover, there were some early predictions by some experts. These predictions has something to do with a combination of the film reel with LSR cameras and quill; while some imagined Typefaces "T" and "W" would be artistically deviated to form something that would convey "newspaper" and "movies". But all were really just predictions. The moment the branding team presented a hieroglyphic-ally inspired logo, a surprise that stirred logo-uproar all over the Web, the world was speechless.
After years of the released, Tom Geismar, he is the man behind Mobil, Xerox, and Viacaom, proved the public wrong. Basically his hieroglyphic logo was indeed extremely popular for two reasons. First because of the artistic controversies it brought to the design world, and second of all because of the efficacy it gave to Time Warner as well.
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