As a bustling media city, London graphic designers are in the centre of the industry. They need to understand movements in technology and the way the tools of the trade work in order for you to get the most out of corporate identity design. If you are looking to hire London graphic designers the likelihood is that you are probably not a specialist in design yourself, to help you hire the right person, check the essential points below.
1. Typography Typography is essentially the way that text is arranged. It involves the selection of typefaces, adjusting the spaces between groups of letters, point size, line length, line spacing and adjusting the space between pairs of letters. It is important for a graphic designer to have a grasp on the concept of positioning as it will have a profound effect on the end result.
2. Pictures At some point all London graphic designers will need to photograph something . An established business can usually supply the equipment needed to the graphic designer but it is more customary for the designer to have their own. Even a compact digital will be able to capture enough light to sufficiently illuminate the subject and have adequate pixel resolution to produce a strong image (above 6 megapixels).
One of the most basic expertises an employer should look for in London graphic designers is an understanding of the production process. Being able to draw is one thing but London graphic designers must be able to transpose their sketches onto a computer via software. The most common software packages are Adobe InDesign, and Quark as they are best for corporate identity design.
4. Process knowledge Every professional graphic designer should possess thorough knowledge of the printing process. Obviously you can't expect your designer to know how to operated a printing press, however being familiar with the process is key. The most basic printing knowledge involves an understanding of colour space and what system of colours works well, for example CMYK for print.
An understanding of colour space utilisation is the knowing the mix of types of colour and how those colours work together to create other colours. Light colour space is made up of red, green and blue, or RGB. Pigment colour space is made up of cyan, magenta, yellow and black, or CMYK. A seasoned graphic designer will know how and when to utilise these colours for the best result.
1. Typography Typography is essentially the way that text is arranged. It involves the selection of typefaces, adjusting the spaces between groups of letters, point size, line length, line spacing and adjusting the space between pairs of letters. It is important for a graphic designer to have a grasp on the concept of positioning as it will have a profound effect on the end result.
2. Pictures At some point all London graphic designers will need to photograph something . An established business can usually supply the equipment needed to the graphic designer but it is more customary for the designer to have their own. Even a compact digital will be able to capture enough light to sufficiently illuminate the subject and have adequate pixel resolution to produce a strong image (above 6 megapixels).
One of the most basic expertises an employer should look for in London graphic designers is an understanding of the production process. Being able to draw is one thing but London graphic designers must be able to transpose their sketches onto a computer via software. The most common software packages are Adobe InDesign, and Quark as they are best for corporate identity design.
4. Process knowledge Every professional graphic designer should possess thorough knowledge of the printing process. Obviously you can't expect your designer to know how to operated a printing press, however being familiar with the process is key. The most basic printing knowledge involves an understanding of colour space and what system of colours works well, for example CMYK for print.
An understanding of colour space utilisation is the knowing the mix of types of colour and how those colours work together to create other colours. Light colour space is made up of red, green and blue, or RGB. Pigment colour space is made up of cyan, magenta, yellow and black, or CMYK. A seasoned graphic designer will know how and when to utilise these colours for the best result.
About the Author:
Learn more about London graphic designers. Stop by Laelia Francis's site where you can find out all about corporate identity design and what it can do for your company.
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