Tuesday 18 June 2013

Cloud Service Providers Carving Out A Niche

By Liliana Mills


It is common today to see people utilizing various cloud service providers for a number of reasons. For one they offer online storage that can easily be of value to local business or standard users alike. Another use for these services is websites that need a place to store some of their files that people access all the time.

If website owners did not utilize the cloud they would either need to host files on their own which would require storage space be purchased and somehow put onto a server so it could be made available, or they would have to pay a company to host such files for them. Either way the cost could become substantial and also take a large amount of setup time away from other website duties.

In the recent past if someone needed more storage for any reason the best way to get it was to add another hard drive to your computer. Whether internal or external it did not matter except for your preference. People would buy the drives because it was just the way it was done and no other really existed. At least none that was more efficient.

The name that is chosen for the product or item has as much to do with the success of the product than anything else. In this case the name was a perfect fit because it gives the impression of the service being in "thin air" and available anywhere. It was a marvelous idea that worked well then and continues to work to this day.

The great thing about this is that anybody can use it and for almost any reason. This makes it extremely valuable to everybody. When something holds a value for many reasons and for many people there is money to be made. Even people who offer the service for relatively low charges or even for free are making money by selling advertising space which has been an Internet staple for years.

Not having to spend money on hard drives or other storage mediums, people were free to use it elsewhere to promote their business. This always a good thing and always helps people to expand their ideas. Another great advantage to using such providers was that they or anyone else would be able to access files anywhere they are in the world.

When webmasters use them they can often forgo spending vast amounts of money on purchasing hardware to be used as storage. Before these providers were available to the general public webmasters could spend much of their budget just on storage for the files to run the site and the ones for the visitors of the site.

As cloud service providers got bigger and more numerous they too were forced to increase their own security efforts. As more people saw the vulnerability they would tend to stay away from certain ones and that would hurt business if something was not done. So everybody got involved with security in some way in an effort to save what they had, and it worked.




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