Saturday 21 January 2012

Will ITunes Get Improved?

By Alex Blaken


Apple's iTunes is probably the biggest online digital song retailer globally. It's come far since its simple start. Selling well in iTunes often implies a high Billboard location for bands. Apple's team have continued adding additional elements and abilities to the program. Then again, iTunes has been receiving a substantial level of condemnation in recent times.

Firstly, iTunes is often ridiculed for its bulky interface and lag when used by computers that lack memory. Naturally, iTunes was developed for the Mac OS yet you would be forgiven to think that Apple will respect that the vast majority of people today have a PC that uses Windows OS in comparison to using a MacBook or an Apple computer. Regrettably this isn't the case and entertainment software can certainly be somewhat memory heavy. It can be not an easy, sleek interface but is extremely image and video intense. While looking around the iTunes Store users may possibly endure quite a lot of lag. Lots of people keep using different music software because they are a good deal less draining. Having a RAM hogging program is commonly fine for high-spec Apple systems but lots of computers unfortunately suffer while running several programs at once. This is particularly notable if you own an iPhone and compare it with a PC. Normally the iPhone works quite easily but using iTunes on a PC is often quite awkward! It would be great if Apple launched a better.

Secondly, the manner in which Apple has continued to add many more features to iTunes is a blessing and a problem. It's excellent due to the fact that there is much more functionality to it. It's no longer just a way to listen to music, anyone can easily now watch films, download computer games, create playlists and organize your iPhone. The iTunes Store offers millions of songs to buy and you can also purchase movies and television series. Using the App Store people can also buy countless apps for your iPhone. There are games, resources, maps, books and a lot more. Several of the apps are free to download whilst others you have to pay for.

Having said that, a lot of people argue that there are too many features on iTunes and that it is now too cumbersome and bloated. Yet, what should the remedy be? Perhaps Apple could offer several services for the different functions (e.g. a separate music player and music store). Alternatively it could offer one program but permit customers to switch off features which they never make use of. For example, if a person owns an iPod yet still buys all of their new music on CDs then they have little use for the iTunes Store for purchasing new music. Similarly, the iTunes Store now provides a great deal of content which is only offered via particular products. If a consumer doesn't have such products then it is worthless for them to see the associated content. Similarly, many users do not like the fact that they need to use iTunes to manage their iPod. This closed approach to user friendliness has resulted in many customers and users becoming annoyed. It would seem to be that while Apple would like people to become a member of their club yet if you can not join it completely then you will need to cope with the troubles.

Instead of offering a stripped down version of iTunes, it ought to instead include even more features. Apple obviously has the assets and the product development staff to develop a product that features a lot more, yet it should also be mindful to ensure that it stays modern and well designed. It has already initiated this progression with the launch of Ping, a social network, offered by iTunes, which is centered around music. Why not then include social book marking features and customized home page profiles? It may be an excellent approach to add a social component to iTunes. As most people have seen with the enormous popularity of social networks, socializing and communicating online can certainly lead to big profits as well. Not that Apple has to be anxious about its bank balance.




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