Sunday, 19 May 2013

Facebook Jail: Is It Real?

By Ken Acree


There is a great deal of controversy these days about the idea of Facebook Jail. Some people claim that it does not exist. The truth is that it most certainly does exist, even if Facebook does not technically call it jail. By whatever name you want to call it, the story is always the same. You need to STAY OUT!

But do you actually care? Maybe not. You may go through the rest of your life never giving a second thought to the matter. However, if you are one of the over 1 billion people on planet earth who enjoy the service, it would be a bummer to get dumped by the site. Even worse, if you are someone who markets a product online, Facebook may actually be critical to the success of your business.

Some people complain that putting users in "jail" is unfair. Worrying about whether it is fair or not is counterproductive. The fact remains that you better learn how to play by their rules if you want to continue to use the site.

There are several way that you can keep from being penalized, but we will narrow it down to three for this brief article. You need to be yourself in all of your interactions, never send spam to anyone, and practice the art of engagement.

It is important to be yourself when hanging out on social media like Facebook. If you try to be something that you are not, people will see right through your act. Never try to friend people that you don't really have a relationship with. This can land you in jail quickly.

Don't give into the urge to send spam links. Nobody wants to read them. You will turn off the very people that you were trying to attract into the business and will be reported as a spammer.

Be engaging. Encourage audience participation at all times. Ask questions. When you do this you bank a lot of goodwill with the social sites. When you engage others you will develop a following. You will be viewed as a marketing leader rather than a spam artist.

Here's the final word. Be yourself. Take time to get to know people and build real relationships. You will not only avoid Facebook Jail, but will actually see your business thrive online.




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