Friday, 14 December 2012

What Are The Benefits of SIP Trunking?

By Emily Collins


The business world has been evolving at a rapid pace. This isn't just with the technological side of things such as SIP, VoIP and the many other related acronyms, but also right through to the importance of management, recruitment and flexibility that Human Resources have to contend with.

The relationship between technology and workplace management is becoming clearer and more easily definable with each new economic and management trend, but to really understand the benefits of these technologies, we first need to understand how they work.

The less jargon fluent amongst us might be wondering exactly what SIP trunking entails. A SIP trunk on the most basic level is a technology that allows organisations to go beyond the most basic level of communication in the company and extend the connectivity further afield. The VoIP and media service is facilitated by external telephony service providers and allows an organisation to benefit from unified communications. This technology works via PSTN connectivity via trunking online and differs from a traditional telephony service which is based on physical PSTN lines and wire.

This is beneficial in many ways, not least being the fact that the applications often facilitated by those providing SIP trunking allow for new and innovative ways of communicating, including voice, video, desktop sharing, whiteboard sharing and web conferencing. Not only are there fewer wires to trip over, but there are numerous benefits which allow for a more streamlined, connected and flexible way of working, and workforce itself.

Long gone are the days when each individual member of staff had a stand alone direct line. Now we embrace the fact that our phones are connected up to our computers and in some cases also to our mobiles and smart phones. Whilst it is quite complex to understand the entire ins and outs of SIP trunking, we can all identify with the technology upgrades that we've witnessed in the last few years.




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