Wednesday 5 February 2014

Picking A Webinar Software For Your Business

By Ken Morrison


Webinar software has become an increasingly popular tool that businesses are using to conduct meetings. Businesses primarily utilize it to host training sessions or seminars, but it can also be used as a marketing tool for product promotion.

The key behind web conferencing software is that it provides a means to have a real time two way flow of information between participants. A presenter can interact freely with recipients in multiple locations. In many ways, a good web meeting package can make you feel as if everyone is located in the same room.

While most software has this type of two-way flow of information, there are a few features that you will want to look for when selecting a specific package to use for your business. The key features to look for fall into two basic categories, price and user functionality.

Some tools are priced by the minute used. It can be very difficult to plan exact meeting length, and often this type of pricing structure can end up costing you much more than anticipated. Try to stick with a package that offers a low fixed rate that enables you to easily afford and budget for.

When considering application features, there are two options, that while not always necessary, can greatly enhance the overall user experience. These are audio and video support and desktop sharing. Selecting a package that allows you to incorporate multimedia aspects to your presentation will make the meeting much more dynamic. Also, providing meeting participants with the ability to view aspects of the presentation directly on their computer screen through the desktop sharing function can be very useful. This allows remote desktop control and file sharing which can help if multiple documents are typically utilized within meetings.

Webinar software provides a great way for businesses to conduct professional, interactive meetings involving parties from multiple locations. This greatly reduces the travel cost and time requirements typically associated with traditional business meetings. As the use of this type of tool continues to grow in popularity, web conferencing software will continue to change the way business meetings are conducted.




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