Tuesday 13 November 2012

The Purpose Of Mobile Websites

By Michael Brown


The increasing number of smartphone users all over the world call for the obvious: the display of web sites in mobile versions. If you are guilty of ignoring the demand for mobile websites, then you may be surprised to know the opportunities that you are missing out on. The remarkable boom of Web-enabled mobile devices has birthed a new breed of consumers who want to be in touch and in control through their smartphones. The days when purchasing and interaction are made feasible via PCs and notebooks are gradually fading away.

This huge switch in user access to the Web has certainly altered the landscape for internet marketing and SEO (search engine optimization) because the appearance and feel of content, changes on a mobile so the impact of Internet Marketing has changed enormously . With the use of small sceen viewing of sites it means that people 'snap read' everything, so it is more than ever now important to use more visuals and less text which is the anti-thesis of SEO!

The current spotlight on the mobile scene must not go unexplored. The possibilities of drawing a loyal following by possessing a wonderful mobile website are within sight, if and only if, you endeavour to keep your brand represented uniquely on mobile interfaces.

Planning according to your marketing objectives and market's demands ought to be a priority when creating a mobile version of your website. Listed below are things to consider when planning a website for mobile interfaces:

Study how mobile users interact with data. Determine how they want data displayed and what types of information should be highlighted. As you know, building a desktop version is different from a mobile version. Smartphone users are typically on the go people who desire immediate, relevant data. Understanding how your target audiences interact with data while on a smaller screen can inspire you to formulate a mobile design strategy that matches their personality.

A cluttered, overdesigned mobile site is the pet peeve of most smartphone users. Stop dragging all the elements in there. Focus on visual elements that actually add value to your mobile website's aesthetics.

Avoid flash. Now that Apple and Android have conveyed their continued non-support for flash technology, what you can at least do for your site visitors is to steer away from Javascript.




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